![]() ![]() Then-president Jim Galton met with Marvel's vice presidents and Marvel's Editor-in-Chief Jim Shooter, who proposed creating a separate Marvel universe where all the existing characters could start over without dealing with continuity issues (something that would later be realized in the more popular, but similarly ill-fated Ultimate Marvel line). The project that became the New Universe started with plans to honor Marvel's 25th anniversary in 1986. The failure of the New Universe goes back to the very beginning, before it was even announced. Commemorating its 30th anniversary this year, CBR explores the history of the New Universe, where it all went wrong, and what could have been done to save it. The reasons why it failed range from a lack of support to the state of the comics industry at the time. Over the last 30 years, the New Universe has become legendary as one of the biggest failures in the history of Marvel. ![]() RELATED: 12 DC Comics Elseworlds We Want To Revisit By the second year, all the titles had ended. ![]() Sales plummeted, and after just 12 issues, four of the eight series were cancelled. There was a lot of promotion and excitement among fans before its release, but that quickly turned to disappointment. According to Marvel, there would be a more realistic feel to the series, and original characters that would challenge the status quo in comics. In October 1986, Marvel Comics released the first of eight brand-new comic book series, all set in a world distinct from the existing Marvel Universe. ![]()
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